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There are some things you need to carefully consider when choosing something as important as which social listening tool you use for monitoring your brand.
First of all, you should consider what kind of data you need and whether the platforms you are looking at will give that to you. For example, are you only looking for brand mentions or do you want to see how many impressions and engagement these brand mentions have received? Secondly, you should consider the kind of information the tools are capable of analyzing. Some tools only analyze text, however, as we’ve mentioned here before, social listening tools should provide a visual analysis if you are expecting to get a full picture (pun intended) of where and how your brand is being represented. Finally, you should consider the customer experience you’re likely to receive; something we often don’t think about until it’s too late!
Sounds like a lot, doesn’t it? Fear not! We have done some of the groundwork for you as we take a look at eleven of the best social listening tools.
Brandwatch is more than just a social listening tool, it is a consumer intelligence platform.
It’s ever-evolving AI analyst, Iris, takes the labour out of social media monitoring by automatically bringing insights to the surface, saving its users a great deal of time. This, combined with auto-segmentation and the ability to analyse images gives Brandwatch a sizeable edge on many of its competitors. Considering that more and more of the content social media users post is visual-only, this image analysis is a big deal!
With Brandwatch, you are not just being given a feed with mentions of your brand to trawl through yourself, you are presented with helpful and insightful data that can help you craft your next big campaign, and even your brand messaging going forward. At the click of a button, you can have all the data you need to fully understand how people are not just talking about your brand, but how they are displaying it too.
2. NetBase Quid
Consumer and Market intelligence platform NetBase Quid offers a variety of products, including a Social Listening tool. With historical and real-time social media analysis, their AI-driven platform gives insights into any topic or brand you wish to track.
Like Brandwatch, using NetBase Quid’s social tool takes the leg work out of gathering social data, whether for brand management or market research, meaning users can focus on the tasks that really matter. In an instant, this platform can uncover consumer insights, help to identify consumer trends and help the user to understand brand perception.
Be Sure To Also Read ->Brand Monitoring Use Case Overview
Although Sprinklr is billed as a Customer Experience platform on their homepage that offers a multitude of programs for marketers and customer success managers alike, among their most powerful products is “Modern Engagement”. This social listening tool is one of the most comprehensive available, giving users the ability to track 35 channels.
From one platform, you can monitor influencers, manage 1-to-1 relationships on social in person or using AI, analyse content trends, gather user-generated content featuring the brands you manage and so much more; as if all that wasn’t enough. On top of these features, Sprinklr users can create customized reporting dashboards, create presentation decks and monitor brand mentions and performance on social media. It’s a social media manager’s dream!
Customer Engagement Managers
Another leader on the Forrester Wave, Talkwalker is widely celebrated, and awarded, as one of the most comprehensive social listening tools available. With its AI engine that not only analyses text but also images and video, the level of insights that users can get is incredible.
Talkwalker claims to save its users 40% of their time by automatically creating and distributing reports, which will be music to any communication professional’s ears!
PR and Communications Professionals
Digital Marketing professionals
Digimind is a social listening and market intelligence platform that enables users to understand and manage their brand reputation, identify influencers in their industry, gain consumer intelligence and much more. Through their AI-Powered social listening tool users are able to monitor, analyse and engage with social media posts that mention or reference the brands they manage. It also allows users to monitor the performance of their own content on various platforms, meaning you have a one-stop-location for all your social media management needs.
Not enough to sell it to you? Digimind also integrates with Zoho, Qualtrics, Salesforce and Pardot, so you can track your campaign performance right down to which leads it is generating. We don’t need to tell you how powerful that kind of integration can be when it comes to campaign intelligence.
Social Media Managers
Synthesio is, strictly speaking, a consumer intelligence and market research platform. An important part of their package is their social listening tool. Their social intelligence suite includes clean data which enables decision making, the ability to track and analyze brand sentiment on social media and trend detection. It truly is an intelligent tool, empowered by AI technology for smart and fast insights.
Linkfluence has the full package when it comes to social listening, thanks to its use of machine learning and AI. Their Radarly and Search tools helps users monitor and manage their brand reputation online, track brand equity, spot trends, discover relevant influencers and report on campaign performance. They also offer
This platform has all you need for monitoring social media and understanding brand perception.
Social Media Managers
Digital Marketing Managers
Meltwater is a well-regarded media monitoring and social listening tool that helps users monitor and understand consumers, enabling them to gather the data necessary to craft effective campaigns.
According to Meltwater, this platform solves problems faced by PR, communications and marketing professionals and data scientists working for brands, all powered by AI and Machine Learning. Combining social listening with social media monitoring, this is quite a powerful tool. Users can schedule social media, analyze brand sentiment on 20 different social channels and benchmark competitors. It’s one of the slickest looking platforms with a very intuitive user experience.
PR and Communications professionals
Brand Data Analysts
9. Zignal Labs
Zignal is a slightly more complex system which might be better suited for data analysts and scientists, rather than comms and marketing managers. Providing data suited to the financial industry, sports, pharma and more, this platform delivers the kind of intelligence that can give a holistic understanding of a brand’s ideal customer, how their campaigns are performing and what their target audiences are talking about.
While it’s not strictly a social listening tool, its social media analysis solutions are quite impressive. If a user opts for their enterprise solution, they will have access to a platform that uses AI and Machine learning to mine social and broadcast media for signals relating to their brand and industry. It gives an excellent overview, scoring sentiment, consolidating media data, gauging news-making efforts and delivering simple but insightful reports.
Brand Data Analysts
ListenFirst was ranked as a contender by Forrester with good reason. This social media analytics platform is a great tool for brand and marketing managers who want to get simple insights into how their brands are being received and represented online. It provides useful insights, such as sentiment analysis as well as audience, campaign and influencer insights. While it may not be as comprehensive as some as the other platforms listed here, but it’s an excellent addition to any marketing management suite.
Social Media Managers
Conviva’s platform stands out from other social analytics solutions as they measure both social mediaandstreaming video content on your own apps and sites. Working with almost any organization that you wouldassociate the word ‘streaming’ with, they provide streaming video and social media analytics to help marketers increase engagement, acquire more viewers, measure their benchmark against competitors and optimize their business strategy.
Conviva’s Social Leaderboards provides robust public data set in social – Conviva measures every social post, image and video published by more than 50K public social media accounts on Facebook, Instagram, Twitter and YouTube across a number of categories including news, media, entertainment, sports, television, brands, athletes and public figures.Users can create lists and search for terms mentioning their brand, keyword topics, keywords, emojis and more to surface trends and measure public engagement.
Content streaming platforms
Advertisement and market researchers
Other social listening tools
If you haven’t got the budget for a comprehensive social listening tool these alternative platforms can be almost as useful. While they don’t analyse images and have very limited features, they are free and will give you the bare minimum until you’re at a place where you’re budget allows for one of the ten social listening tools listed above.
Be Sure To Also Read ->Brand Monitoring Use Case Overview
If this list of top social listening platforms tells us anything, it’s that machine learning and AI, especially Visual-AI are the key things to look out for when choosing your social listening tool. With AI and machine learning, these social listening tools have the intuitive ability to mine channels for trends, influencer impact, mentions and so much more. What’s more is, these platforms gather and report the data so you, the user, don’t have to trawl through posts yourself, saving you hours and reducing the risk of missing important data. When it comes to renewing your media monitoring tool this year, be sure to check that it utilises AI and machine learning so that you are truly getting your budget’s worth.
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Hootsuite's Streams offer an easy way to engage with your audience, and keep track of social activities happening across all your social channels. In one place, you monitor things like conversations, mentions, keywords, and hashtags -- and respond right away, rather than visiting all your social profiles individually.Is there a free social listening tool? ›
Answer the Public is one of the most popular free social listening tools today. It allows teams to listen to autocomplete data from search engines like Google, so that you can discover useful phrases and questions people are asking around your keyword.Is brandwatch a social listening tool? ›
What is Brandwatch? Brandwatch is a social media analytic tool that tracks billions of conversations happening online everyday, including blogs, news, forums, videos, twitter, reviews, image, Facebook…etc., and allow brands and companies to understand consumer insights, trends, influencers, and brand perception.What are social listening tools? ›
A social media listening tool is a software that monitors and analyzes online conversations about your brand, a specific topic, your competitors or anything else that's relevant to your company. It pulls in mentions of specified keywords and helps marketers analyze these mentions.Why is Sendible better than Hootsuite? ›
Main Differences Between Hootsuite vs Sendible
Hootsuite has fewer tools, whereas Sendible offers more tools and functions for corporate and enterprise-sized businesses. Hootsuite offers more features and customer targeting, whereas Sendible doesn't offer that.
- Search by Nicknames. It's common for us to use a person's first name when searching for them on social networks. ...
- Search by Usernames. ...
- Search All Sites. ...
- Search Through Their Friends. ...
- Hire Professionals and Perform a Reverse Search with Social Catfish.
The best free alternative to Hootsuite is Buffer. If that doesn't suit you, our users have ranked more than 100 alternatives to Hootsuite and loads of them is free so hopefully you can find a suitable replacement. Other interesting free alternatives to Hootsuite are TweetDeck, HubSpot, dlvr.it and Later.Is Talkwalker a social listening tool? ›
An enterprise-level social listening tool like Talkwalker can monitor multiple social media networks, blogs, forums, review sites, news sites in a single platform. Giving brands a complete social listening strategy.Is Sprout Social A social listening tool? ›
Uncover business-critical insights with social listening. Sprout's Listening tools help brands tap into global social conversation to extract actionable insights, identify industry gaps and improve brand health.What is Netbase social listening? ›
Social listening is the process of monitoring, segmenting, and analyzing conversations across social media to measure brand sentiment and the effectiveness of social campaigns––and to fuel content creation for target audiences.
What is the 80/20 rule? The 80/20 rule indicates that 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business.What are the four main types of social media tools? ›
- Content curation tools. ...
- Social media scheduling apps. ...
- Content creation tools. ...
- Social media analytics tools.
Social listening is the process of analyzing online conversations around your brand, industry, competitors, or specific topics.Which social app is most used? ›
1. Facebook — 2.9 billion MAUs. Facebook is the largest social media site, with more than two billion people using it every month. This means that roughly 36.9% of the world's population are Facebook users.What is the most popular social media tool? ›
- Sprout Social.
- Meet Edgar.
- Brandwatch (Formerly Falcon.io)
- Talkwalker Analytics.
Instagram dominates social streaming services in terms of engagement (hint: 81% engagement versus Facebook's 8%). Engagement rates on Instagram are approximately more than six times higher than those on Facebook (0.83% to 0.13%).How do I find my partners secret account? ›
- Search by Nickname or Full Name. ...
- Search by Username. ...
- Check Browser History. ...
- Find Hidden Profiles Using Email Addresses. ...
- Check Social Media Accounts. ...
- Find Hidden Profiles Using a Phone Number. ...
- Best Background Checkers For Secret Dating Accounts.
Method 1: Check Out Their Profile
On Tinder, you can only view another person's profile if you're a match. All you have to do to find your boyfriend is enter their name in the search bar in the app, and click on them. One clear sign that he's still using Tinder is if he's updated his profile photo and information.
One of the most popular service for tracking secret dating accounts is Infotracer.com where you can conduct reverse phone, email and username searches. Just type in someone's phone number, username, or email, and you'll instantly know if they have profiles on various online datingsites.
- Agorapulse. Agorapulse is the social media management tool I eventually settled on after leaving Hootsuite and testing a lot of other tools. ...
- SocialBee. ...
- Pallyy. ...
- Sendible. ...
- Metricool. ...
- Iconosquare. ...
- Crowdfire. ...
- Sprout Social.
Both platforms help with your inbound marketing strategy, but they do so in significantly different ways. Hubspot is an inbound marketing suite that improves your visibility of the customer journey. Hootsuite, on the other hand, helps you master social media marketing and management.Which brand has the best social media presence Why? ›
- Slack. Large enterprises and small businesses alike can take advantage of Slack's easy-to-use platform. ...
- Nike. With nearly 150 million Instagram followers and 35 million followers on Facebook, Nike is killing the social media game. ...
- Starbucks. ...
- Shopify. ...
- Square. ...
- GoPro. ...
- Shutterstock. ...
Builds a great customer relationship
Netflix is a highly customer-centric brand and it leverages social media well to build relationships with followers. The brand is active to post witty replies to customer queries and engage them in conversations to help them feel like they are talking to a friend.
Hootsuite pricing is tiered based on your plan type. Paid plans start at $49 per month for a Professional plan and range up to $739 per month for a Business plan. Custom solutions are available for Enterprise organizations, which have their own unique pricing structure.What are the advantages of using Hootsuite? ›
- Publish and schedule. Plan your posts with ease.
- Engage customers. Manage incoming messages from multiple social channels.
- Monitor activity. Stay informed about market trends and competitors.
Who is Hootsuite for? Hootsuite is best for businesses that need an all-in-one social media management tool that will integrate with a wide range of social networks. The entry-level packages are priced sensibly and provide access to a great platform for publishing and monitoring social media content.Is Hootsuite 2022 free? ›
One of the best things about Hootsuite is that it has a free plan. That gives a single user a social media dashboard for three social accounts. Plus, you can set up a social media posting schedule, with up to 30 messages scheduled in advance.Is Buffer or Hootsuite better? ›
The simple answer is: Buffer is better for small organizations that are just looking for a scheduling tool with a few extra features; Hootsuite is for larger organizations that want a robust social media management tool, especially those that want conversation management.Is there a free alternative to Hootsuite? ›
The best free alternative to Hootsuite is Buffer. If that doesn't suit you, our users have ranked more than 100 alternatives to Hootsuite and loads of them is free so hopefully you can find a suitable replacement. Other interesting free alternatives to Hootsuite are TweetDeck, HubSpot, dlvr.it and Later.
4 Social Listening Tools to Use
HubSpot's social media management software helps you prioritize your social interactions and connect with the right people.
There are several ways you can benefit from social listening on LinkedIn, including: Identifying buyers who demonstrate that they are looking at products and services. Discovering companies who are engaging in projects or initiatives. Learning what content resonates with your buyers.What are the disadvantages of Hootsuite? ›
- Expensive Analytics Reports & the Point System.
- Forced to Use Owly Short Links.
- Expensive Custom URL Shorteners.
- Facebook Image Problem.
- No Data in Facebook Insights.
- Lower Facebook Reach & Engagement.
- Expensive for Teams.
What is the most popular and loved feature of Hootsuite? The ability to schedule and publish messages to multiple accounts at once. You just studied 54 terms!What program is similar to Hootsuite? ›
- Social Bakers.
- Zoho Social.
Hootsuite is a great tool for social media management
Pros: I like the looks and feels and the ease of use. It takes practice to use any software, but overall the technology and widespread tools available make Hootsuite a great platform!
Founded in 2010, Sprout Social is absolutely one of the best social media management tools for businesses and brands. In fact, business users are its main focus, and it currently has more than 20,000 customers.